What is the Publica platform?

The best parts of traditional publishing and self-publishing, with a difference that makes both better


Traditional Publishing, Self-Publishing, and The Internet Of Value - Blockchain Revolution

Publica will be a platform for authors, readers, books of all kinds and the people who make them. And for smart contracts to carry all kinds of transactions and exchanges for the publishing economy.

We call our organization Publica in honor of the vocative declension of the Latin word publicum, meaning a person or thing of the people. Derived from populus, people. In some languages like Spanish and Urdu publica means the act of publishing. In others like Arabic it’s more evocative of a republic or democracy versus a king or caliphate.

In English it’s the beginning of publication and in Russian it means the people.

When the lines blur between publishers large and small, authors and self-publishers, readers and crowdfunders, artists and scholars, teachers and students, and everyone else interested in books and what becomes of them, of the people emerges as a final immutable line of distinction.

So we are Publica.

White paper fatigue?

Prefer an elevator pitch? You got it!

Do you believe that?

  • Electronic books will eclipse paper books sooner or later?
  • Self-publishing will eclipse traditional publishing?
  • Crowdfunding competes with traditional financing?
  • Peer-to-peer transactions like Bitcoin and Ethereum disrupt traditional monetary relations with their smart contracts and tokenization?
  • Publishing is a global economy?

That’s Publica.

Just a bit more?

Publica will fuel an ecosystem of the third parties necessary to publish and promote high-quality and high-value books--editors, cover artists, illustrators, marketers and so on. By backing their ecommerce transactions on the blockchain Publica will bring trust and liquidity to the ecosystem. Peer-to-peer.

To ignite the ecosystem, Publica is a platform for authors to offer their own token launches for their new books (crowdfunding). Each token sold in a book's token launch represents READ access to the book in an e-reader.

Authors will be able to set their own advance payments for their books negotiated with their fans and institutional backers. They’ll retain creative and financial freedom while having the means to remain independent.

Publica will establish the legal and technical framework for the tokenization of intellectual property rights. Instead of awarding up to 90% of their royalties to a single publisher, an author can decentralize ownership, thereby attracting investors and fueling an ecosystem for the book's success.

Interested? Read all about it!


Josef Marc, CEO

Josef Marc leads the Publica team. Although he didn’t originate the Publica idea in its earliest form, he volunteered to write the white paper that thought it through to its logical ends, and decided to help bring it to fruition.

His experience leading teams in the launch of DirecTV, 500 channels of fully-automated digital satellite television, and the launch of Verizon FIOS TV, national cable television on a telephone system backbone, prepared him for Publica because we too are launching something that hasn’t been done before. Also part technology, part operations, marshalling hundreds of people in multimillion-dollar budgets, in the public eye.

He’s helped startup companies to reach healthy success before. He co-founded Archimedia Technology, acquired by GrayMeta. At Front Porch Digital, acquired by Oracle, he designed systems and operations that preserved and made digitally accessible the ten-year videotaped history of the United Nations Criminal Tribunal for Rwanda. At SAMMA Systems he worked closely with the United States Library of Congress NAVCC technical and operations teams. His first technology job was in a startup that was acquired by Sony to form its broadcast systems integration company in what the media calls an aquihire today.

At Sony he managed teams building two Olympics broadcast centers for CBS, several Jumbotron control rooms including New York Times Square, and innovative entertainment and interactive television systems for Celebrity Cruises “cyberships.” We can take systems like those for granted today but somebody had to do them the first time.

He’s comfortable with technology on the leading edge, learning it and explaining it so others can understand it from their own perspectives. As a longtime member of the Society for Motion Picture and Television Engineers (SMPTE) he authored four technical papers, presented them to critical audiences at SMPTE’s annual conventions, and contributed steadily to standards committees.

Josef’s first career was in music and that’s when he first learned how publishing and self-publishing work. He and a partner wrote, recorded, printed, sold and shipped their own music on vinyl records until the manager of The Police, a superstar group, signed them to a publishing deal for his company. He’s a constant reader, always interested in the economics of publishing. He studied in the pre-law curriculum at the University of San Diego.

Yuri Pimenov, CTO

A pioneer in Bitcoin trading technology and systems, Yuri Pimenov knows the blockchain revolution extremely well. His experience as the head of research & development for Latvia’s top brand and most popular website besides Google led him through the technical challenges in machine learning, robotics, and high-load Internet technologies. Yuri is one of the few industry professionals who can be counted on to connect a grand vision with a real-life technical solution.

Yuri is a longtime contributor to the blockchain community with his blog and his Russian translation of the seminal book "Mastering Blockchain" by Andreas Antonopoulos. Before Publica, he was the CTO of a leading Bitcoin exchange. Other work experience includes peer-to-peer lending platform development, a national email server, automated magazine publishing, and Internet radio.

Yuri earned his Master’s Degree at Riga Technical University.

Antons Sapriko, COO

The blockchain revolution and its demand for experienced high-quality services is sure to grow exponentially and that’s where Antons Sapriko comes in. Antons grew a company of two people to a hundred times that size and an industry leader serving the very top retail companies. He brings highly adaptive and growth-oriented business management strategies into Publica’s fold.

Antons is responsible for operational management in Publica. His experience leading Scandiweb from a local agency to becoming the largest ecommerce services provider on the Magento platform will help Publica take care of business. He will bootstrap Publica’s roles for marketing, HR, development, quality assurance, creative infrastructure, and technology services for all Internet-connected platforms.

Publica benefits from Antons’ experience in setting up workflows for enterprise-grade delivery to Walmart, Jaguar, Land Rover, The New York Times, Peugeot and many other brands and startups since 2003.

Antons started his contribution to the blockchain revolution in 2014 leading a series of workshops explaining to the Scandiweb team how the Bitcoin blockchain works. Blockchain-related workshops and practice sessions led to go-live projects and they continue to this day. As of this writing, in July 2017 he and his teams built and launched successful smart contracts and blockchain apps for the launch of large-scale Initial Coin Offerings (ICOs) for $25 and $30 millions led by USA-based Element Group.

Antons comes from a technology background. His father made the first-ever dial-up connection in his country in 1986. Antons learned to code at 14 and won top places in Math Olympiads on the national level. He earned a Bachelor degree in Business Administration at Stockholm School of Economics in Riga, a top-20 business school and started Master of Science at the IT University of Copenhagen.

Advisors about Publica

Blockchains create opportunities for orchestrating multi-sided markets where publishers' tasks are partly automated and partly taken over by the gig economy.

Today's publishing houses are built on the foundations of Gutenberg's ancient invention. With the actual printing process at the center of the value chains, publishers have created an industry where they control most of the elements, from draft of the manuscript to the book being sold. In this system, the ones who do the greatest job, the authors, are left with the smallest piece of the pie, something which may be changed by new technology.

Blockchains create opportunities for orchestrating multi-sided markets where publishers' tasks are partly automated and partly taken over by the gig economy.

Publica is a disruptive service that creates a whole new ecosystem that mixes elements from different media and creates a new infrastructure for all types of media. Publica allows us to publish globally, whether we make learning materials, novels, movies or other media expressions. This is truly a disruptive technology that will change how traditional publishers work in the future.

Arne Krokan

Professor of Technology, Communication, Organization and Management at the Department of Sociology and Political Science at NTNU Norway. Sought-after keynote speaker, government advisor, and author of several books on social economics and digital marketing. Also reads books.

Publishing is changing, but still broken. Authors are scrambling to understand and figure out what they should do now to be successful.

They could use a platform that brings together a network of designers, editors, distributors, and marketers, which offers all parts of the publishing process-safely without scammers. This community must also be a place where readers can discover their books, buy them, exchange them, and become fans.

It needs to be a community, where authors can get questions answered...

It needs to be a community, where authors can get questions answered, make profitable transactions, and develop connections that satisfy their own individual goals, however great or small.

My vision of Publica is that.

Sheron Wood McCartha

Author of ten science fiction novels. As a self-taught self-publisher and CEO of Digital Imagination Publishing, Sheron studies the effects of disintermediation in traditional publishing. Working on her next novel.

Artists with vision have a new form of security when tying other artisans into their book.

The attraction of Publica is how it reduces the risks of uncertainty in task completion, compensation and capital investment. In the 21st century, sub-contracting on the blockchain ties participants to a vision, indifferent to the awkward timing of payments too little, too soon, or too late. Free agents bring their special expertise to work and they're compensated in a hierarchical member-funded model. The open ledger of smart contracts is their blueprint and progress report. With the sophistication of division of labor, we can divide time and funding. The backbone of productivity has two stronger legs to stand on.

Artists with vision have a new form of security when tying other artisans into their book.

This is particularly important for those authors who view their calling as dissent from conformity. Navigating their community away from group-think, preserving and extending their mission, in a commitment to publishing lasting works in the blockchain revolution.

Jeff Scott

Economist, financial technology consultant, adjunct scholar to The Mises Insitute, Phi Beta Kappa in economics and statistics from San Francisco State University. 30 years experience delivering Business Intelligence development to executive management of leading US financial institutions. Worked for Federal Home Loan Bank of San Francisco, Wells Fargo Bank, Visa, and Bank of America.

Operational Success

  • Uldis Baumerts

    Certified Scrum Master and Product Owner succesfully leading projects from POS systems in hotel chains, to online retailing for Jaguar, Land Rover and Hyundai

  • Aigars Pavlovics

    Certified Scrum Master and Product Owner, experience in delivery for the New York Times, Walmart, JYSK.

  • Glebs Vrevskis

    Founder of Marketing and Analytics department in Scandiweb, Glebs is behind success of many multi-million retailers and startups

  • Davis Krikauskis

    Agile Coach, taking care of personal and professional progression within an organisation of almost 200 people

  • Andrew Nesterenko

    Financial Advisory. CFO at Scandiweb Andrew joined Publica to bring accounts transparency for the community, he has been working as a Senor Auditor in KPMG and internal auditor at Kronospan.

  • Jevgenijs Jesilevsky

    Chief Legal Officer. A graduate of Stockholm School of Economics in Riga and further Riga Graduate School of Law with L.LM degree in EU an International business law. He worked in KPMG, Unilver and was heading a legal division of the largest national bank. Jevgenijs has an extensive experience in multi-jurisdictional projects that will help authors and token holders worldwide to be compliant with their local legislation.

  • Natalia Tarasova

    Creative behind the digital success of brands such as Buff, Jaguar, Land Rover, Lafayette148

  • Daniels Gulbis

    Motion Designer, who will help Publica to explain its novelty. Daniels is the author of the video you saw on our landing page

  • Vadims Zhepetovs

    Senior Mobile app developer gaining large-scale development experience in Ask.fm

  • Dmitry Sitovs

    Developer, Team-lead, experience in delivery for Hyundai and Mitsubishi

  • Vjaceslavs Hlutkovs

    Senior front-end developer and Vue.js evangelist

  • Viesturs Lujans

    Smart contract and blockchain app developer

  • Arturs Lataks

    Smart contract and blockchain app developer

  • Dmitry Kravchenko, PhD

    Smart contract and blockchain app developer

  • Kevin Le Goff

    Mobile app developer, Android

  • Maris Mols

    Team-lead delivering for Sephora and Nestle

  • Olga Kimalana

    SMM and Community management

  • Aleksandrs Hodakovskis

    SMM and Community management

ICO Structure

Token distribution

  • 51% sold in the token sale
  • 25% for distribution to incentivize the ecosystem
  • 20% retained by Publica and locked for 5 years
  • 2% bounty program distribution
  • 2% to cover an ICO
  • sold in the token sale
  • ecosystem incentives
  • retained by the founding team
  • bounties
  • to cover ICO
Token distribution
  • 51% sold in the token sale
  • 25% for distribution to incentivize the ecosystem
  • 10% retained by Publica and locked for 5 years
  • 2% bounty program distribution
  • 2% to cover an ICO
PBL Token
Is a private money with a fixed and locked supply, which is the only means of payment accepted within Publica ecosystem for goods and services traded there by its participants.
Total Supply
1 billion
Initial rate
USD 0.10 per one PBL token

What is Publica's PBL token

Token for commerce within the publishing economy

PBL Economics White Paper

Imagine Publica as a new country in the world. When you go to another country seeking new adventures and experiences you naturally use that country's money to buy goods and services within its borders. You naturally expect to be paid for your own work in the same money so you can spend it there easily.

Publica-the-country has no national debt. It exports more products and services than it imports. It doesn't print new money. In an economist's terms, its money supply is fixed and therefore stable for the long run. Within its borders, Publica's internal money is a token called PBL.

In the simplest example, authors accept PBLs in exchange for READ tokens which are digital keys for reading their book in electronic forms. Because PBLs are a stable currency they're especially helpful for financing a book's workflow in the long run. Books are released in multiple editions. Some editions may be updated for many years to come.

Books circulate among co-authors, illustrators, editors and so on, and they're all paid with PBLs that they can exchange to local fiat currencies when they want to. READ tokens work throughout so pre-release editions have the same protections as early and late editions. The general public (readers) may not be familiar with a book's workflow but people working in the publishing ecosystem know it well. Readers do know about crowd funding their favorite authors. PBLs are Publica's stable currency for all of it.

White paper - PBL token economy

Read PBL Economy White Paper

PBLs are also exchanged for RIGHTS tokens that signify a fraction of an author's copyright rights and associated revenue streams (subject to a legal framework). Revenues from outside Publica's economy (fiat money, crypto currency and so on) are exchanged into PBL and sent to their respective book's smart-contract to enforce an accurate distribution of earnings between the owners of the RIGHTS tokens.

Publica and reputable third-party organizations will create and maintain digital wallets and currency exchanges for the general public so everyone can trade PBL for currencies of their choice in the same way that people use credit cards, electronic transfers, checks, and currency exchanges today.

Token sale advisor and technology

Key dates

  • September 5
  • October 19
    Pre-sale opens
  • October 25
    Public sale
  • November 15
    Sale closing
  • December 1
    Token distribution
  • January 2018
    Trading available


  • What's Publica

    A startup book publisher for The Blockchain Revolution.

  • Why start up a new book publisher?

    The Blockchain Revolution needs a new publisher. Books are a good place to start. It worked for Amazon in the Internet revolution.

  • Aren't blockchains where hackers steal your money?

    Bitcoin is the most famous thing about blockchains but Publica isn't money and no hacker wants to steal it.

  • What does The Blockchain Revolution have to do with book publishing?

    Publishing is an economy of its own within the world's greater economy. It's like a country of like-minded people. Ask VISA and Citibank why they're using blockchains now.

  • Does Amazon use blockchains? They're the top book publisher.

    We don't know if Amazon uses blockchains or not and maybe they don't need to. Amazon got famous as a book publisher but that isn't their main business anymore.

  • Are any of the other top publishers using blockchains?

    We don't know and maybe their businesses are running well already. Anyway, they're not startups so they probably shouldn't pivot radically.

  • Why does Publica have to use blockchains?

    To do anything innovative in publishing you need some economic factor that gives a reason to do it. Amazon's factor was the Internet revolution. Publica is just being logical and taking advantage of the next economic factor that arose twenty years after theirs.

  • How will Publica take market share? What's Publica's business model?

    Publica will take market share by not competing for the same piece of pie. Publica's book sales may cut into theirs but we don't think it needs to. We're serving a different piece of pie. Publica's market is everyone who works on books or cares what happens to them from end to end. This ranges from crowdfunders to illustrators to ad buyers to book clubs. Publica is more like a LinkedIn or Facebook where the market share is in network effects. Whether or not anybody buys our books or subscribes to services or buys ads on our websites (we'll have a lot of websites), those are business models working well for Amazon, LinkedIn and Facebook. Our model is lots and lots of tiny, effectively invisible transaction fees more like VISA and Citibank. It will work fine for Publica and its people in the publishing economy.

  • What's Publica's secret sauce?

    The Blockchain Revolution is no secret and we're happy about that. We discovered something in it and we'd rather not give away our recipe just yet. We'll share it with our advisors and funders now and eventually it'll become obvious. We love books and publishing and we want to share our sauce with like-minded people. We find it delicious.

Please indicate the amount in USD you plan to invest in the Publica Token Sale. This will help up plan ahead, as demand is high and allocation will be limited.

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